As part of our Drive Less See More #poetinmotion residency with GoLakesTravel, we were commissioned to produce two sets of poetry posters to be placed on the covings of local buses.
We took two poems from the collection of poetry written for the project, reworked them to suit this new format, and combined them with photography, copy and partner branding to create unique assets for use by the local bus company.
The posters were placed on buses running on routes through The Lake District to encourage passengers to consider the benefits of using alternative forms of transport to the car.
Drive Less, Feel More
When the Queen Moved to Grasmere